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What’s So Special About Custom Cabinets? (A Love Letter From the Woodshop Floor)

  • Writer: Craig Smollen
    Craig Smollen
  • Jul 30
  • 13 min read
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Imagine walking into a 3,200-square-foot woodshop in Berkely CA. The air smells of fresh-cut lumber and sawdust (which we affectionately call “man glitter”). Sunlight streams in on stacks of white oak and walnut. In one corner, a cabinet door is being carefully fitted; in another, someone’s custom bookshelves are getting their final coat of hand-rubbed finish. This is where the magic of custom woodworking happens. It’s a far cry from the aisle of flat-pack cabinets at the big-box store, and today I want to explain why. Consider this post a little love letter from the woodshop floor, an insider’s look at what makes custom cabinets and millwork special, how we create them, and why they cost what they do. By the end, you’ll know if that dream of built-in walnut bookshelves or a one-of-a-kind wood ceiling is right for you.


Custom Woodworking vs. Big-Box Cabinets: What’s the Difference?


Custom woodworking means genuinely made-to-order craftsmanship. We’re talking about cabinets, built-ins, wall paneling, and other wood features built from scratch to fit your home and your vision. Unlike factory-made stock cabinets that come in limited sizes and styles, custom pieces are tailored exactly to your needs. When you buy cabinets from a big home-improvement chain or IKEA, you’re usually getting mass-produced modules – often built with economical materials like particleboard, that are designed to fit most houses reasonably well. They’re affordable and convenient, but they’re not unique. In fact, many prefab cabinets use particleboard instead of solid wood, which can significantly reduce their lifespan. By contrast, a custom cabinet maker (like yours truly at Smollen The Builder Inc.) will typically use high-quality plywood and/or solid wood for cabinet boxes and real hardwood for doors and trim. The result is not only a piece that looks richer, but one that feels solid and built to last.

Another big difference is joinery and construction quality. Ever look inside a cheap drawer and see it held together with stapled corners? Many off-the-shelf cabinets are made that way. A custom woodshop takes a sturdier approach – for example, using dovetail joints for drawers techniques that ensure longevity. We also integrate premium hardware (like heavy-duty, soft-close hinges and slides) as the standard, not the “upgrade.” Custom woodworking is as much about how it’s made as what it’s made of. The craftsmanship and attention to detail are on a different level from assembly-line products.

Perhaps the most important difference is design freedom. With big-box cabinets, you’re limited to the styles, colors and sizes they mass-produce. That often means fillers and awkward gaps if your kitchen doesn’t exactly match their preset dimensionsmrdlumber.com. Custom work has virtually no limits, you want cabinets that reach the ceiling and wrap around that odd corner? Done. Need a built-in entertainment center that perfectly fits between your fireplace and window? No problem. Because we build each component to fit your space, custom woodworking makes the absolute best use of every inch. And if you have a particular look in mind, we can achieve it. Whether it’s matching the existing mid-century mahogany in your Eichler home or creating a one-of-a-kind modern design, custom means bespoke. You choose the wood species, the exact finish, the door style, the little decorative details, every element can be exactly what you envision. The result is something personal, unique, and truly yours.

None of this is to knock big-box cabinets entirely. They have their place! Prefabricated cabinets are cheaper and faster, no doubt about it. If you need a quick kitchen facelift on a tight budget, picking up stock cabinets or those Swedish flat-pack boxes can be a smart move. There’s no shame in it, we’ve all assembled a bookcase or two with that little hex key (and probably invented a few curse words in the process). But it’s important to understand that custom woodworking is a different animal altogether. It’s not just another option on the shelf; it’s a step into higher craftsmanship. Think of it like buying a suit: you can grab a decent one off the rack, or you can have one tailor-made. Both cover your body, but the fit and feel of the tailored suit are on another level.

In short, custom woodworking means hand-built, one-of-a-kind pieces, made with superior materials and techniques, tailored to your home. Big-box cabinets are about affordability and convenience – useful and practical, but fundamentally generic. As a craftsman, I obviously have a soft spot for the custom stuff. It’s hard not to when you’ve seen how a wall of built-in cabinetry made just for a client can transform a room. It’s the difference between “that’s pretty nice” and “wow, this was made for this space!” And honestly, the smile on a homeowner’s face when they see their ideas crafted into reality – that never gets old.

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From Dream to Done: How Custom Woodwork Gets Made


So, how does a plank of wood in our shop become a built-in cabinet or a wood-paneled ceiling in your home? The custom woodworking process is a journey in itself, and it’s as collaborative as it is meticulous. Let’s walk through the key steps we take when creating something like a custom kitchen cabinet set or a built-in media center for you:

  1. Consultation & Brainstorming: It starts with a conversation. We meet with you (sometimes right in your home) to talk about your ideas, needs, and style preferences. This is where you spill your dreams: maybe you want a walnut dining hutch that matches your table, or new wall panels to revive a mid-century modern vibe. We’ll measure your space (down to the last 1/8-inch, because houses are rarely perfectly square) and discuss how you use the space. Have a tall blender that stock cabinets won’t fit? Need integrated wine cubbies? Now’s the time to bring it up. We also talk budget range up front, custom means infinite possibilities, but we keep it grounded in what’s feasible for you.

  2. Design & Drawings: Next, our team takes all that input and starts designing. We create detailed drawings or 3D renderings of the proposed piece. This step is super important because it turns fuzzy ideas into a concrete plan. You’ll get to see what we’re proposing, how the cabinets will look and fit into your home. We’ll iterate with you, tweaking the design until you’re thrilled with it. For example, with a built-in bookcase, we’ll map out every shelf and stile, maybe add that secret compartment you joked about (unless you were serious, in which case, absolutely yes we can!). Only when you’ve signed off on the design do we move forward. Custom work is a collaboration, and we want you to feel it’s exactly what you envisioned.

  3. Selecting Materials: Now the fun part for wood geeks like us: picking the materials. Unlike mass-produced furniture that might give you two laminate choices, we let you choose from a wide variety of real woods and veneers, and high-quality plywood for internal cabinetry. Want rift-sawn white oak cabinets? Or a solid walnut countertop? Perhaps vertical grain Douglas fir to match your Mid-century ceiling? We’ll source it. We also decide on hardware and finishes at this stage, maybe you fancy oil-rubbed bronze handles, or an eco-friendly low-VOC clear coat on the wood. Using top-notch materials is a big part of why custom pieces turn out so well. We believe in using materials that will last and look better with age, not cheap stuff that might look good for a year or two. (Pro tip: if you ever see us lovingly stroking a board and sniffing it, don’t be alarmed, wood has character, and we get a little sentimental about it.)

  4. Crafting in the Shop: This is where our craftsmen roll up their sleeves (or actually, we roll up our flannel sleeves, this is my favorite part). We take those raw planks and, using a combination of modern machinery and old-school hand tools, we start cutting and shaping each component of your project. There’s precision and care at every step. Cuts are measured thrice before we slice. Edges are jointed and planed for perfect smoothness. Joinery is done with proven techniques: we might cut dovetail or mortise-and-tenon joints for strength, or use pocket screws and high-grade glue where appropriate. Every piece is dry-fit to ensure it all aligns just right. It’s a hands-on, sawdust-flying process. Unlike an assembly line, where a worker might only deal with one part repeatedly, here a single craftsperson (or small team) is intimately involved with every aspect of building your cabinets or millwork. We joke that each project is our “baby” we nurture it from a pile of lumber to a finished beauty.

  5. Finishing Touches: With the cabinetry or woodwork built, we move to finishing. This could mean sanding everything silky smooth and then staining it to bring out the grain, or applying a custom lacquer paint if you wanted a specific color. Finish is what not only protects the wood but also gives it that final look, and we’re downright fussy about getting it right. We often spray professional-grade finishes in our dedicated spray booth for a flawless result, or hand-apply oils for a more natural feel, depending on the project. Each door, panel, and trim piece is inspected as we finish it, to ensure the color is even and the sheen is just so. We also pre-fit all the hardware (hinges, latches, drawer slides) in the shop, adjusting doors and drawers to open and close perfectly with satisfying swooshes and clicks.

  6. Delivery & Installation: Finally, we carefully pack up the finished pieces and bring them to your home for installation. This part is almost as custom as the build,  especially for things like built-in units or wood walls and ceilings. Our team fits the pieces into your space, often scribing and trimming on-site to account for any quirks of your walls or floors. (Old homes are charming, but plumb and level they are not.) We secure everything, do final adjustments, and then step back with you to admire the transformation. That awkward alcove now hosts a built-in entertainment center that looks like it’s always belonged there. Your new kitchen cabinets fit like a tailored suit, every door gap consistent, every appliance snugly framed. Seeing everything installed in its real context, that’s the moment all those hours of work truly pay off.

Throughout this process, communication is key. We keep you updated with progress photos from the shop (some clients tell us it’s like getting ultrasound pics of their future kitchen, minus the confusion of figuring out what you’re looking at). We might invite you to see the project in the middle stages, especially if there are choices to finalize like exact stain color. By the time we’re done, you haven’t just bought cabinets or woodwork, you’ve experienced their creation. And for us, that connection you form with the piece is part of the reward. When you know the story of how your beautiful new walnut island was born, you appreciate it even more every time you run your hand along its surface.


The Cost Question: Why Does Custom Work Cost More (and Is It Worth It)?


Let’s address the elephant in the room: cost. By now you’re probably thinking, “This all sounds amazing, but how many piggy banks do I need to break for custom work?” It’s true, custom woodworking is generally more expensive than buying off-the-shelf. There’s no point dancing around that. A set of stock kitchen cabinets from a big-box store might run you, say, $200 to $300 per linear foot installed, whereas custom cabinets typically cost somewhere between $600 and $1,400 per linear foot. In other words, custom work might be a few times the cost of ready-made. Why is that, exactly?

Firstly, labor is a huge factor. When you pay for custom, you’re paying skilled human beings to devote many hours (or weeks) to build something just for you. It’s not mass-produced on an assembly line; it’s essentially hand-crafted with the aid of some machinery. Here in the San Francisco Bay Area, talented craftsmen (and craftswomen) earn a decent living, as they should. We’ve honed our skills over years (and have the scars and calluses to prove it). That expertise and time is valuable. To put it in perspective: an IKEA cabinet might be built in 30 minutes by a robot and a couple of workers supervising machines. A similar-sized custom cabinet might take us 10–20 hours of labor by the time it’s designed, built, finished, and installed. Labor isn’t cheap, especially not in California, but it’s what delivers quality and customization.

Secondly, materials drive cost. Those bargain cabinets often use cheaper materials like particleboard panels wrapped in a faux wood film. They’re okay, but they’re not exactly heirloom quality. For custom builds, we insist on using higher-grade stuff – typically furniture-grade plywood or solid wood for the carcasses, solid hardwood for faces and trim. These materials simply cost more. For instance, a 3/4″ thick cabinet-grade plywood sheet might be 3x the cost of an MDF sheet of similar size. Exotic or high-end wood species (cherry, walnut, teak, etc.) cost even more. We also don’t cut corners on hardware; high-quality soft-close drawer slides and hinges cost more than the lightweight versions. All these upgrades add to durability and beauty, but yes, they add to cost as well.

Another factor is that custom projects often include design and engineering work that you don’t pay for with stock cabinets. When you buy from a store, what you see is what you get, no design time needed. With custom, part of what you pay covers the hours spent measuring, drawing, making cut lists, and figuring out how to bring your unique project to life. That upfront effort ensures the final product fits perfectly and functions exactly as you want, but it’s part of the package cost-wise.

Now, it’s important to note: expensive does not mean overpriced. You’re getting a lot of value in return for that higher price tag. The old saying goes, “the bitterness of poor quality remains long after the sweetness of low price is forgotten,” and there’s truth to that. Custom cabinets and millwork are generally more durable and longer-lasting than their cheaper counterparts. With reasonable care, custom cabinets can last for decades – often 20-30 years or more without needing replacement. Many prefab cabinets start showing wear or malfunctioning hinges in under 10 years. Over the long haul, investing in custom can actually save you money (or at least save you the headache of having to redo things in a few years). There’s also the intangible but real value of daily satisfaction, the little joy you get from using something that is just right for you and works smoothly every time.

Let’s not forget aesthetics and personal satisfaction. If you have a discerning eye or a particular style in mind, custom work can achieve what mass-produced often cannot. Homeowners in the Bay Area often have homes with unique character, whether it’s a century-old Victorian, a quirky Berkeley bungalow, or a mid-century modern beauty. Installing cookie-cutter cabinets or generic millwork in those can feel like putting plastic hubcaps on a classic car. When we do custom work, we can tailor the design to match your home’s architecture and vibe. For example, many Eichler homes featured gorgeous Philippine mahogany wall panels and open beam ceilings with tongue-and-groove wood. You’re not going to find authentic Eichler paneling at Home Depot. But we can get custom-milled panels or refinish existing ones to honor that mid-century style (in fact, we’ve done exactly that in numerous Eichler remodels). The same goes for any style, if you want your new built-in media center to look like it’s original to your 1910 Craftsman house, we’ll use the right wood and trim details to blend in. That level of consideration is part of why custom costs more, but it’s also a major reason it’s worth it.

Custom work can also add real value to your home. A thoughtfully designed, beautifully built set of cabinets or woodwork can be a strong selling point, should you ever part with your home. According to remodeling experts, installing quality custom cabinets can yield a solid return on investment in home value (often on the order of 70% ROI or more). But even beyond dollars and cents, consider the value to you as the homeowner: you get to live with something daily that genuinely enhances your enjoyment of your home. Your kitchen, for example, isn’t just a slightly different version of your neighbor’s – it’s uniquely yours, designed around how you cook and how you want it to look. There’s a pride of ownership that comes with that.

Now, let me be absolutely clear: opting for custom woodworking is a personal choice and one that depends on your priorities and budget. There is zero judgment from us if someone decides custom cabinets aren’t in the cards and they go with a nice pre-fab or IKEA setup. Those products exist for a reason, they’re affordable and they get the job done for many people. We’ve even referred folks to IKEA’s kitchen department ourselves when the project was small and their budget was tight, because it was the practical advice. The last thing we want is to shame anyone; after all, you can have a lovely home either way. But if you’re the kind of person who appreciates craftsmanship, longevity, and getting exactly what you want, then the extra cost of custom work is more than justified. It’s like the difference between a fast-food burger and a gourmet one made from scratch,  both fill you up, but one is a memorable experience.


Bringing It Home: Is Custom Millwork Right for You?


If you’re a homeowner in the San Francisco Bay Area thinking about a remodel or new construction, you’ve got a lot of choices to make. When it comes to cabinets, built-ins, and wood details, the choice between big-box solutions and custom woodworking is a big one. Here’s my take: custom millwork is right for you if you value quality, personalization, and you’re planning to stick around in your home for a while. It shines in projects where standard sizes won’t cut it, or when you have a specific style you’re aiming for that isn’t readily available off the shelf. Many of our clients come to us because they say, “I just couldn’t find what I was looking for in stores.” If you relate to that, custom is likely the way to go.

On the other hand, if you need something quick and inexpensive to tide you over for a few years, or if the space you’re working with isn’t particularly unique in layout, you might do just fine with ready-made cabinets. For example, a simple laundry room or garage storage might not require the bespoke treatment (we’ll happily build it custom if you want, but we’re honest and might suggest cost-saving alternatives if we think it’s overkill for your goals). Custom woodworking is an investment, in both money and time, so it’s best saved for the elements of your home that really matter to you.

At the end of the day, I obviously love custom woodworking. I’ve dedicated my career to it, and I’m immensely proud of the work my team at Smollen The Builder Inc. produces. There’s a deep satisfaction we get from solving homeowners’ problems with creativity and skill, whether it’s making a tricky corner cabinet that maximizes storage, or recreating the warm wood ambience of a 1960s mid-century home. This whole post truly is a “love letter” from the woodshop floor because we pour our heart into every project. We’ve seen first-hand the difference it makes. Custom millwork can turn a house into your home in a way that mass-produced stuff just can’t quite match.

So, what’s so special about custom cabinets and custom woodworking? In a nutshell: it’s the care and craft behind them. It’s knowing that every grain pattern was considered, every measurement double-checked, every joint made to last. It’s the collaboration between you and local artisans to create something beautiful and functional. It’s the fact that no one else in the world has the exact same kitchen or living room as you. That’s pretty darn special.

Whether you’re renovating an Eichler in Marin, building a modern home in SF, or just daydreaming about finally getting that perfect built-in bookshelf. We hope this gives you a clearer picture of what custom woodworking is all about. If nothing else, you now know why we’re always covered in sawdust and grinning ear to ear. It’s a labor of love, and we wouldn’t have it any other way.


– Written from the woodshop floor, with pride and sawdust.


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